Performance Marketing Executive

• Articulate and drive the strategy and results around our efforts to engage customers and drive business growth using various online marketing channels
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Analyze data to identify problems and opportunities
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Define OKRs (objectives and key results) for channel experiences and campaigns

Requirements

• Minimum Bachelors degree from a reputable university
• In-depth practical knowledge of digital marketing tools including Google Ads, Facebook Ads Manager, and other programmatic media buying channels
• Deep understanding of web analytics
• Strong understanding of current online marketing concepts, strategies and best practices
• Previous experience in a similar digital marketing role is preferred
• Strong technical and data analysis skills
• Strong command in MS Excel and PowerPoint
• Sharp strategic and analytical thinking with the ability to translate quantitative & qualitative data and insights into a robust marketing strategy
• Excellent written and communication skills
• Self-motivated and willing to take on new challenges

Desired candidate profile

1. Data-Driven Mindset
   • Ability to analyze large sets of data and derive actionable insights to optimize campaigns for better performance.
   • Strong proficiency in using analytics platforms like Google Analytics, Facebook Ads Manager, and Google Ads to track performance.
2. Paid Media Expertise
   • Hands-on experience with performance marketing channels such as PPC (Pay-per-click), Social Media Ads (Facebook, Instagram, LinkedIn), Display Ads, Programmatic Advertising, and Affiliate Marketing.
   • Optimizing ad campaigns for specific goals like lead generation, sales, or website traffic.
3. Campaign Management
   • Overseeing the execution of campaigns across various platforms.
   • Planning, setting up, monitoring, and optimizing ads based on performance metrics like CTR (Click-through Rate), CPA (Cost per Acquisition), and ROAS (Return on Ad Spend).
4. SEO and SEM Knowledge
   • A solid understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) to ensure campaigns are effective in driving organic and paid search results.
   • Expertise in keyword research, ad copy optimization, and landing page optimization.
5. Conversion Rate Optimization (CRO)
   • Improving website and landing page elements to increase conversion rates, using A/B testing and other techniques to refine customer funnels.
6. Budget Management
   • Managing advertising budgets effectively, ensuring that funds are allocated to the highest-performing campaigns.
   • Monitoring spend to ensure campaigns stay within budget while maximizing ROI.
7. Market Research and Audience Segmentation
   • Identifying target audiences and customizing campaigns for specific customer segments to increase relevance and engagement.
   • Conducting competitive analysis to identify trends and opportunities in the market.