Senior Integrated Media Planning Manager

Senior Integrated Media Planning Manager

The Senior Integrated Media Planning Manager is responsible for developing and executing comprehensive media strategies across various channels, including television, digital, print, and social media. They will work closely with cross-functional teams to understand business goals and target audience, and develop media plans that effectively reach and engage customers. The Senior Integrated Media Planning Manager will also analyze media performance, optimize campaigns, and provide recommendations to enhance media effectiveness.

Responsibilities

1. Develop and execute integrated media strategies aligned with business goals.
2. Collaborate with internal stakeholders to understand target audience and messaging objectives.
3. Identify key media channels and negotiate media rates and placements.
4. Create comprehensive media plans that effectively reach the target audience.
5. Monitor media performance and optimize campaigns for maximum impact.
6. Stay updated with industry trends, emerging platforms, and innovative media solutions.
7. Analyze market research and customer data to identify media opportunities.
8. Provide recommendations to enhance media effectiveness and ROI.

Minimum Qualifications

1. Bachelor's degree in marketing, advertising, or a related field.
2. Proven experience in media planning and buying.
3. In-depth knowledge of various media channels and their effectiveness.
4. Strong analytical and problem-solving skills.
5. Excellent negotiation and communication skills.