Vice President/Digital & Innovation

Brief Description:

1. Define the vision and roadmap of digital services & platforms from technology perspective in alignment with Etisalat strategic direction to lead the Digital domain and provide superior customer experience.
2. Ensure the Digital leadership of Etisalat within the Telecom & OTT market through managing and leading the development and operations of Etisalat Digital platforms.
3. Define and steer the implementation of the Mobile applications & platforms including and not limited to MyEtisalat, Smiles, GoChat, Swyl, five, SMB app.
4. Define and steer the implementation of the Web technologies & platforms including and not limited to Etisalat portal, SMB & enterprise portals, SAS, SSK.
5. Define and steer the digital e-commerce technology roadmap for web and mobile development.
6. Evolve and scale up the Digital platforms infrastructure within Etisalat to act as a source of new revenue stream.
7. Establish and lead the Agile delivery of the Digital platforms as well as co-owning the design studios to ensure fulfilling the business requirements.
8. Ensure exceeding the Digital KPIs to maintain Etisalat leadership in the market.
9. Develop advanced Digital Analytics through digital analytics platforms for digital insights and to support real-time personalization.
10. Steer the digitization focus within Etisalat and help the business to realize the benefits of all the technological evolutions to resolve real business problems and capture great opportunities through establishing a full platform of Digital Products & Center of Excellence.
11. Support the organization to use technology to resolve real business problems or capture opportunities.
12. Initiate and support innovative ideas and track including and not limited to new digital trends, Blockchain, Metaverse.
13. Lead the operations and support of mission critical and innovative Digital platforms including and not limited to MyEtisalat mobile App, Swyl, Smiles, GoChat, e&Money App, SAS, SSK, online portals.
14. Provide cost effective operations management and support for the Digital services ensuring compliance with policies and procedures and established standards.
15. Ensure Business continuity and availability for Digital Platforms & Services.
16. Define and govern production KPIs to ensure performance and availability of Digital systems.
17. Ensure establishing proactive alarming model to resolve production issues.
18. Plan & manage the execution for the needed expansions and new systems to serve Etisalat business requirements.
19. Promote various new Digital technologies driving changes in the organization, including and not limited to cloud adoption, DevOps, Mobile App & Web development.
20. Monitor and advise trends and innovations in telecom industry to meet Etisalat IT needs; developing and implementing strategic long and short-term technology plans; and provide actionable recommendations to Etisalat executive team.
21. Evaluate and properly utilize assigned budget allocated to the Digital & Innovation domain.
22. Develop and organize technology talent that is structured to efficiently deliver digital services.
23. Develop & motivate a team of more than 100 members to ensure a highly performing team and maintain a healthy working environment between the different teams.
24. Select, communicate and negotiate effectively with the vendors to ensure a win-win situation and successful accomplishments of tasks considering cost optimization without impacting the quality of the vendors’ deliverables.
25. Properly plan and manage the area’s budget (CapEx & OpEx) and ensure alignment with Etisalat plans.
26. Ensure operational efficiency and Opex reduction on a yearly basis.