Public Relations Officer PRO - Emirati National

Reap HR Consultancy

Abu Dhabi

AED 50,000 - 200,000

Job description

Key Responsibilities:

Media Relations
- Develop relationships with local and international travel lifestyle and hospitality journalists and influencers.
- Write and distribute press releases, media kits, and announcements to promote the hotel’s offerings and events.
- Coordinate media visits, interviews, and press conferences to increase media coverage and visibility.
- Monitor media coverage and provide management with insights on the hotel’s public perception.
Guest Relations and Reputation Management
- Address guest inquiries or complaints professionally and swiftly, maintaining a positive public image.
- Monitor online reviews and social media mentions, responding to guest feedback in a manner that reflects the hotel’s standards.
- Develop strategies to enhance guest satisfaction and retention through effective communication.
Content Creation and Social Media Management
- Develop content for the hotel’s website, blog, and social media channels to engage followers and attract new guests.
- Plan and implement social media campaigns highlighting hotel promotions, services, and local attractions.
- Oversee the creation of visually appealing content such as videos, photos, and graphics to showcase the hotel’s unique features and experiences.
Event Management
- Plan, promote, and execute events, press tours, and influencer visits to increase the hotel’s visibility and attract guests.
- Coordinate with the events and food & beverage teams to ensure smooth operation and exceptional guest experiences.
- Represent the hotel at travel and hospitality industry events, trade shows, and community functions.
Brand Partnerships and Influencer Marketing
- Identify and collaborate with relevant influencers, bloggers, and local businesses to increase the hotel’s exposure.
- Establish partnerships with travel agencies, tourism boards, and other industry-related organizations to boost brand presence.
Research and Analytics
- Conduct research on hospitality trends, competitor activities, and guest preferences.
- Analyze the effectiveness of PR campaigns and provide insights and recommendations to improve strategies.

Requirements

Gender: Male only

Education: Graduate

12 years local experience liaising with Immigration, Labor department, and other government departments for all employee affairs.
Experience in public relations or communications, preferably within the hospitality or travel industry.
Knowledge of UAE Labor Laws.
Strong written and verbal communication skills with a professional guest-focused approach.
Proficiency in social media management and digital marketing.
Ability to handle high-pressure situations, maintain confidentiality, and adapt to the hotel’s fast-paced environment.

Key Skills and Competencies:

Exceptional interpersonal and networking abilities.
Creativity and innovation in developing promotional campaigns.
High level of professionalism and discretion.
Analytical skills for measuring PR impact and campaign effectiveness.

Benefits

Salary & other benefits: To be discussed during the interview