Digital Marketing Specialist

We are seeking a creative and driven Digital Marketing Specialist with a passion for the beauty industry.

This role will involve developing and executing innovative digital marketing strategies to increase brand awareness, drive traffic, and engage our audience across various digital platforms.

Key Responsibilities:

1. Create and manage digital marketing plans for mobile apps, eCommerce sites, and websites to boost growth.
2. Run and oversee SEO and SEM campaigns to increase visibility and attract more visitors.
3. Lead and support a team of SEO and SEM specialists, ensuring they meet their goals.
4. Track and analyze performance metrics for apps, websites, and online stores to improve strategies.
5. Enhance mobile app visibility and downloads through App Store Optimization (ASO).
6. Drive sales and improve user experience on eCommerce platforms.
7. Ensure all digital marketing efforts are consistent and work well together across different platforms.
8. Work with other teams like design and content to execute marketing plans.
9. Stay updated on digital marketing trends and tools.
10. Report on campaign results and team progress to stakeholders, and suggest improvements.