SEO Specialist - Octopux Media

Full job description

We are seeking a knowledgeable and results-driven SEO Specialist to join our team. The SEO Specialist will be responsible for optimizing our website and online content to improve search engine rankings, drive traffic, and increase visibility. This role is essential for ensuring that our online presence effectively reaches and engages our target audience.

Key Responsibilities:

1. Develop and implement effective SEO strategies to increase organic search visibility and drive targeted traffic to our website.
2. Conduct thorough keyword research to identify high-value keywords and phrases relevant to our products and services. Incorporate these keywords into our website content and metadata.
3. Optimize website content including meta tags, headers, images, and internal linking structure to improve search engine rankings.
4. Collaborate with content creators to develop SEO-friendly content that aligns with our target audience's needs and interests. Ensure content is optimized for both search engines and users.
5. Perform technical SEO audits to identify and resolve issues related to site performance, crawlability, and indexing. Implement best practices to enhance website functionality and user experience.
6. Develop and execute strategies for acquiring high-quality backlinks to improve domain authority and search engine rankings.
7. Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and other SEO tools. Provide regular reports on SEO metrics, progress, and insights.
8. Analyze competitors' SEO strategies and performance. Use insights to inform and refine our SEO approach.
9. Keep up to date with the latest SEO trends, algorithm changes, and best practices. Adjust strategies as needed to remain competitive in search engine results.

Qualifications:

1. Proven experience as an SEO Specialist or similar role with a strong understanding of SEO principles, practices, and tools. Experience in optimizing websites for search engines and driving organic traffic.
2. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz. Knowledge of HTML, CSS, and website development is a plus.
3. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
4. Excellent communication skills with the ability to convey SEO concepts and recommendations effectively to team members and stakeholders.
5. Creative problem-solving skills with the ability to develop and implement innovative SEO strategies.
6. Meticulous attention to detail and a commitment to producing high-quality work.

Job Type: Full-time

Pay: From AED 2500.00 per month

Experience:

1. SEO specialist: 1 year (Required)

Expected Start Date: 18/09/2024