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• Manage website operations including ongoing regular content updates and managing the development of new websites, microsites, or pages. This would include briefing the website content editor and website agency as well as reviewing and approving all website related updates.
• Manage email Marketing including email design and development and liaising with our internal team to prepare segments and dispatch email communications.
• Develop and manage a centralized calendar of external digital communications of key events and occasions and assigning the right channel or channels for each occasion.
• Key day to day point of contact with the media agency working on reviewing and approving ongoing digital media plans.
• Manage always-on tactical campaigns for all projects in DHRE’s portfolio, including briefing the media and creative agencies, reviewing and approving media plans, and the campaign’s roll-out assets and ads.
• Support the marketing executive responsible of raising digital marketing projects in oracle. Follow up with finance to approve purchase requests and with procurement to release purchase orders in time, when necessary.
• Manage translations with creative agencies and 3rd party translating companies.
• Manage the delivery and ongoing updates of touch-tables and other innovative digital solutions that are lead and managed by the digital marketing team.
• Support the SEO manager and SEO agency in identifying SEO annual KPIs and targets as well as the ongoing tasks that would help improve our websites, locations and videos visibility in search engines.
• Support the analytics manager with building campaign performance dashboards and data attribution models through Google Analytics and Power BI.
• Work closely with the CRM department on dispatching customers email/SMS communications in relation to construction updates, hand over, and other topics.
• Work closely with the offline marketing team on digitizing brochures, floorplans and other print marketing collateral that needs to be available on our websites and other key digital channels
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