Graphic Designer

Roles and Responsibilities

Job Description

Creative Development:

• Lead the design and development of digital assets such as websites, digital ads, social media graphics, and email campaigns.
• Collaborate with landmark group brands and other teams to conceptualize visuals that align with campaign strategies.
• Ensure consistency of brand identity across all digital channels.

Leadership & Collaboration:

• Manage timeline and mentor junior designers, providing guidance on design techniques and shaping their creative direction.
• Work closely with cross-functional teams, including brands, internal teams, and the product and technology teams to execute projects efficiently.

Design & Technology Expertise:

• Use advanced graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects) for high-quality digital content creation.
• Stay updated with the latest graphic design and AI trends, tools, and best practices in design and ensure they are implemented in projects.

Project Management:

• Manage multiple design projects from concept through completion, meeting deadlines and project goals.
• Ensure the delivery of design projects on time, within budgets, and with very high attention to detail.

Skills:

• Strong proficiency in design software Adobe Creative Suite.
• Ability to think creatively and strategically, translating concepts into visually compelling designs.
• Must have experience in animation, motion graphics, or video editing.

Knowledge, Skills & Experience

Required Leadership Skills

• Strong communication and interpersonal skills.
• Thrive in a fast-paced environment and handle large volumes and tight deadlines.
• Excellent attention to detail and problem-solving skills.
• Proactiveness in participating in any additional projects for the team.

Desired Candidate Profile

A Graphic Designer is responsible for creating visual content to communicate messages and ideas effectively. Here are the key skills and responsibilities associated with this position:

Creative Skills

1. Concept Development: Generating creative ideas and concepts for various projects, including branding, advertising, and digital media.
2. Visual Storytelling: Crafting visuals that convey the intended message and evoke the desired response from the audience.

Design Proficiency

1. Software Expertise: Proficient in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant tools.
2. Typography and Layout: Understanding of typography, color theory, and layout principles to create visually appealing designs.

Branding

1. Brand Development: Designing logos, brand materials, and visual identities that reflect the brand's essence and values.
2. Consistency: Ensuring brand consistency across all visual communication materials.

Digital and Print Media

1. Print Design: Creating designs for print media, such as brochures, flyers, posters, and packaging.
2. Digital Design: Designing for digital platforms, including websites, social media, and email marketing.

Collaboration

1. Teamwork: Working closely with marketing teams, copywriters, and other stakeholders to ensure alignment on projects and campaigns.
2. Client Interaction: Collaborating with clients to understand their needs and incorporate feedback into designs.

Project Management

1. Timeline Management: Managing multiple projects simultaneously and adhering to deadlines.
2. Budget Awareness: Understanding project budgets and working within financial constraints.

Problem Solving

1. Creative Solutions: Finding innovative solutions to design challenges and constraints.
2. Feedback Incorporation: Iterating on designs based on constructive feedback and making necessary adjustments.

Attention to Detail

1. Quality Assurance: Ensuring high-quality designs that are free of errors and meet project specifications.
2. Consistency Check: Maintaining consistency in design elements and branding across various projects.

Trend Awareness

1. Market Research: Staying updated on design trends, industry standards, and emerging technologies to inform design choices.
2. Inspiration Gathering: Seeking inspiration from various sources to enhance creativity and innovation.

Presentation Skills

1. Pitching Ideas: Presenting design concepts and rationales to clients or stakeholders in a clear and persuasive manner.
2. Visual Mockups: Creating mockups or prototypes to help visualize design concepts.