Marketing Officer

• Develop and implement marketing plans and campaigns to promote products/services.
• Coordinate with internal teams to align marketing efforts with business goals.
• Manage social media platforms and create engaging content.
• Oversee SEO, SEM, and paid advertising campaigns.
• Monitor website traffic and optimize content for better reach.
• Conduct market research to identify trends, customer preferences, and competitor activities.
• Analyze campaign performance and prepare reports with actionable insights.
• Ensure brand consistency across all marketing channels.
• Organize events, exhibitions, and sponsorships to enhance brand visibility.
• Develop marketing materials, brochures, and presentations.
• Work closely with designers, content creators, and external agencies.
• Support the sales team with marketing collateral and lead-generation strategies.
• Maintain relationships with media, vendors, and industry influencers.

Desired Candidate Profile

Bachelor's degree in Marketing, Business Administration, or a related field.
Experience: 2 to 5 years of experience in marketing, preferably in [industry].
Technical Skills:

• Proficiency in digital marketing tools (Google Analytics, Meta Ads, SEMrush, etc.).
• Knowledge of CRM and email marketing platforms.
• Strong analytical and reporting skills.

Soft Skills:

• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving ability.
• Strong project management skills with attention to detail.