Marketing Manager

Responsibilities:

• Work with the Regional Marketing Director and corporate marketing teams to create and execute marketing plans with management approval, for campaigns that meet the regional business needs within the corporate marketing strategies, goals, plans, and reporting.
• Manage the local marketing team, budgets, and agencies to deliver professional, high-quality marketing services to support the achievement of target revenue and other business performance indicators, e.g. long-term customer satisfaction.

Teamwork:

• Work collaboratively with local and international colleagues to achieve, within budget, process, policies, and strategies the regional and corporate marketing objectives.
• Work closely with all company departments to maximize market awareness, interest, desire, action, success, engagement, collaboration, product and services adoption, and advocacy.
• The role is office-based and requires local and international travel.

Campaigns and Marketing Services:

• Generate marketing qualified leads to achieve the agreed objectives and key results.
• Provide marketing services and assets to assist the target audiences with their communications, solution adoption, and community engagement.
• Maintain the regional website with fresh content and promotion materials that drive traffic to the local and corporate websites using appropriate campaigns, processes, and tools.
• Use digital marketing to synchronize the buyers’ journey with InterSystems sales processes, including SEO optimization, Google Ads, LinkedIn, YouTube advertising, and Social Selling/Media to consistently improve agreed Key Results such as curated followers on LinkedIn.
• Manage localization of corporate collateral and production of relevant local collateral.
• Manage industry and InterSystems’ local events and participation, and support third-party events from concept through to follow-through activities with appropriate budget and performance management reporting, including tradeshows, conferences, seminars, roundtables, webcasts, customer Go-Live milestone meetings, and user groups.
• Continuously gather market information to ensure that local management, the Regional Director of Marketing, VP of Marketing, and corporate Marketing teams are fully aware of opportunities for enhancing customer satisfaction and success, InterSystems reputation management, and business success.