Head of Marketing (Retention): I-gaming industry

Head of Marketing (Retention): I-gaming industry

Nationality: Any

Vacancy: 1 Vacancy

Job Overview: We are seeking a data-driven and customer-focused Retention Marketing Manager to lead the development and execution of strategies that drive customer engagement, loyalty, and lifetime value. In this role, you will collaborate across teams to create targeted campaigns that ensure our customers stay engaged, reduce churn, and advocate for our brand.

Key Responsibilities:

1. Strategy Development: Develop and implement a comprehensive retention marketing strategy that aligns with business goals. Define and track customer lifecycle stages, identifying opportunities to improve engagement and retention. Leverage data to segment the customer base and tailor messaging to specific audience groups.
2. Campaign Management: Plan, execute, and optimize multi-channel retention campaigns (e.g., email, SMS, in-app, social) to engage customers. Design and oversee loyalty programs, rewards systems, and referral initiatives. Partner with creative and product teams to develop compelling content and personalized experiences.
3. Analytics and Reporting: Monitor key performance indicators (KPIs) such as retention rates, churn rates, customer lifetime value (CLV), and engagement metrics. Conduct A/B testing and analyze data to continuously improve campaign effectiveness. Present insights and recommendations to stakeholders.
4. Collaboration: Work closely with Product, Sales, and Customer Success teams to align retention strategies with overall business objectives. Collaborate with the Data and Analytics team to ensure accurate tracking and reporting. Partner with the Marketing team to integrate retention efforts with acquisition campaigns.

Desired Candidate Profile:

Qualifications:

Education & Experience:

• Bachelor’s degree in Marketing, Business, or a related field is preferred.
• 3-5+ years of experience in retention marketing, CRM, or a related field.
• Proven track record of designing and implementing successful retention strategies.

Preferred:

• Experience in the gaming industry.
• Familiarity with retention-focused metrics and KPIs.