Digital Marketing Specialist

Job Description:

• Develop and implement comprehensive digital marketing strategies that align with our business objectives and target audience.
• Conduct market research to identify trends, opportunities, and competitor strategies.
• Create engaging and relevant content for our website, social media, email campaigns, and other digital platforms, showcasing our properties and services.
• Optimize content for SEO to improve organic search visibility.
• Manage and grow our social media channels by creating and scheduling posts, engaging with followers, and monitoring performance.
• Collaborate with the team to develop campaigns that promote listings, events, and community involvement.
• Design and execute email marketing campaigns to nurture leads and keep clients informed about new listings, market trends, and company news.
• Analyze email performance metrics and adjust strategies accordingly.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads to drive targeted traffic and conversions.
• Monitor budgets, performance metrics, and ROI for all campaigns.
• Utilize analytics tools (e.g., Google Analytics, social media insights) to track and measure the effectiveness of digital marketing efforts.
• Prepare regular reports and presentations to communicate findings and recommendations to the team.
• Work closely with real estate agents, designers, and other team members to ensure cohesive messaging and branding across all digital channels.
• Support the development of marketing materials and promotional content for events and open houses.

Skills & Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field.
• Proven experience in digital marketing in the real estate industry, preferably within the UAE.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, and email marketing.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics).
• Creative mindset with strong attention to detail and organizational skills.
• Candidate must be in UAE.
• Willing to work onsite, full time - Abu Dhabi.

Note: Only candidates with relevant experience who meet the above qualifications & requirements can apply.

Employment Type: Full Time

Company Industry:

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords:

• Content Marketing
• Email Campaigns
• Online Marketing Specialist
• Digital Campaign Manager
• SEO
• Social Media Management
• Marketing Automation Specialist
• Google Analytics