Manager - Digital Marketing Temporary - Aldar Academies

Aldar Education is currently seeking an outstanding Manager Digital Marketing (Temporary position) who is immediately available to join the team.

As the leading education group in Abu Dhabi, we provide inclusive and innovative learning that inspires and empowers communities. We offer a range of brands for all learners in our community from nursery through to adult education, with the broadest choice of curricula in the largest number of locations in Abu Dhabi.

Starting with one school and 250 students in 2007, Aldar Education has grown into a highly sought-after education provider, now supporting over 38,000 students in 31 schools and a growing network of almost 5,000 educators with over 100 nationalities offering a wide range of curricula and ancillary services such as a Teacher Training Academy.

Working collaboratively, our education network's purpose is to empower the next generation to shape our future, directly supporting the educational goals of Abu Dhabi's government. Today, Aldar Education's efforts are guided by the Abu Dhabi Economic Vision 2030 plan which aims to build a sustainable knowledge-based economy through premium education.

The Manager Digital Marketing will lead and optimize the digital strategy for a group of schools focusing on SEO and SEM campaigns, website management, Salesforce (SF) integration, mobile app user experience, and digital funnel optimization. This role will drive lead generation and conversion through data-driven campaigns, reporting, and user experience enhancements across all digital platforms. The ideal candidate is highly technical, analytical, and experienced in digital marketing for multisite organizations.

Minimum Qualifications

• Bachelor's degree in marketing.

Minimum Experience

• A minimum of 5 years of experience in a similar role in the region.
• Marketing experience is required.
• In-depth understanding of digital marketing principles including email marketing, SEO, SEM, social media, and analytics.
• Proficiency in Salesforce Marketing Cloud, CRM, Content Management System (CMS), and other relevant marketing tools and platforms.
• Excellent project management skills.
• Experience in the education sector is preferred.
• Effective analytic and quantitative skills and ability to use data to develop and measure planning and programming strategies.
• Agency experience is preferred.

Job Specific Knowledge & Skills

• Fluent English communication skills, written and oral.
• Proficiency in Arabic language is preferable.
• Passion for marketing.
• Strong analytical and project management skills.
• Ability to work independently and on own initiative.
• Strong interpersonal skills to be able to work well in a multicultural environment.
• Computer literacy.

1. Website Management and Optimization

• Oversee the group's school websites, ensuring functionality, UX, and SEO performance.
• Implement and manage website features, updates, and integrations, collaborating with internal and external stakeholders.
• Conduct regular audits to identify opportunities for performance and SEO improvements.

2. SEO and SEM Campaigns

• Manage all SEO and SEM campaigns, including strategy execution and optimization for maximum reach and lead generation.
• Utilize SEO best practices, keyword research, and SEM strategies to improve organic and paid search performance.
• Report on SEO and SEM campaign results, analyzing data to improve targeting and conversion rates.

3. Lead Generation Funnel Management

• Develop and refine the lead generation funnel, enhancing each stage from awareness to enrollment.
• Track, analyze, and optimize user journeys to maximize conversions and reduce drop-offs.
• Collaborate with admissions and marketing teams to align digital strategies with enrollment goals.

4. Salesforce (SF) Projects Management

• Coordinate Salesforce integration projects, optimizing CRM workflows for lead management and engagement.
• Set up reporting and dashboards within SF to track lead generation, conversions, and campaign effectiveness.
• Provide training and best practices to staff for effective SF utilization.

5. Digital Campaigns Optimization

• Oversee digital campaigns across all platforms, ensuring they support enrollment and engagement goals.
• Monitor campaign performance with analytics tools, adjusting tactics to meet key performance indicators (KPIs).
• Partner with content and creative teams to develop compelling on-brand digital assets.

6. Mobile App and Parent Portal Management

• Manage the mobile app and parent portal experience, focusing on UX improvements and engagement.
• Regularly review and enhance digital touchpoints to ensure a seamless experience for parents and students.

7. Tools and Reporting Management

• Oversee all digital marketing tools, including analytics platforms, SEO/SEM tools, and CRM systems.
• Develop comprehensive reports on campaign performance, lead generation, and website metrics to inform strategy adjustments.
• Present findings and insights to stakeholders, making recommendations for continuous improvement.