Head OF Marketing

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Develop and execute a comprehensive marketing strategy for Fotopia Technologies and INFAST Middle East, aligned with business objectives.
Oversee branding initiatives to ensure a consistent and compelling corporate identity across all platforms.
Identify market opportunities and design campaigns to capture leads, drive sales, and expand market presence.

Lead and manage a multi-disciplinary marketing team, including Digital Marketing, Growth Marketing, SEO, Social Media, Telemarketing, and Branding agencies.
Coordinate and align efforts across part-time and outsourced teams for seamless execution.
Foster a culture of innovation, collaboration, and accountability within the marketing function.

Define and track KPIs to measure campaign performance, ROI, and overall marketing effectiveness.
Conduct market research and competitor analysis to refine strategies and maintain a competitive edge.
Analyze customer behavior and feedback to continuously improve campaigns and offerings.

Drive the creation of high-quality content for digital, print, and social media channels.
Oversee SEO strategies to optimize web traffic and improve search rankings.
Ensure that advertising and communication efforts resonate with target audiences.

Stay updated on industry trends, emerging technologies, and digital marketing tools to bring innovative ideas to the table.
Explore new marketing channels and experiment with growth strategies.

Desired Candidate Profile

Dubai Residents

Industry: IT Services and Software is a must

Strong understanding of B2B marketing, demand generation, and brand positioning.
Proven track record in managing and growing multiple brands simultaneously.
Expertise in digital marketing tools (e.g., Google Analytics, HubSpot, SEMrush), CRM platforms, and social media management.
Exceptional project management and team leadership abilities.
Data-driven mindset with the ability to interpret metrics and make informed decisions.
Excellent communication, presentation, and interpersonal skills.

Personal Attributes:

Strategic thinker with a hands-on approach to execution.
Proactive, adaptable, and results-oriented.
Creative problem solver with a passion for innovation.