Manager - Performance Marketing

Job Responsibilities:

1. Executing Sobha Realty digital marketing strategy from an integrated digital advertising perspective.
2. Plan, set up and manage in-house lead acquisition campaigns in key markets across various channels including Google Discovery, Google Ads, Performance Max, and Meta to drive revenues from new and existing launches, international roadshows, and open houses.
3. Managing large scale Google paid search with performance marketing agency.
4. Constantly analysing and optimizing campaign performance based on data-driven insights.
5. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics and in-built Google & Meta platforms.
6. Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
7. Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
8. Work with creative and brand marketing teams to propose tactical performance-based ads creative and copies.
9. Deliver quantifiable improvements in ROI and cost per conversion (CPA) using all paid channels.

Desired Candidate Profile:

1. 5 years of Dubai experience in paid performance marketing, preferably in luxury real estate.
2. Bachelor’s degree in Marketing or related field.

Skills:

1. Expertise in global digital campaigns and performance marketing.
2. Strong communication and professional skills.