Marketing Manager | Real Estate | AFET

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions automotive, financial services, real estate, retail and healthcare employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role:

The Marketing Manager will work closely with the four Contracting divisions locally and regionally to manage and execute marketing activities, with a key focus on digital strategy. This includes overseeing all digital and online aspects of the business, such as the website, social media platforms, and digital campaigns to drive brand engagement and growth. The role also involves managing external agencies (creative, PR, social media) while leading efforts in branding, communications, and events to ensure cohesive and impactful marketing across all channels.

What you will do:

1. Event Management: Responsible for the preparation, implementation, delivery, and management of events team (external contractors & suppliers) for scheduled industry events, optimizing PR exposure and related advertising and promotion opportunities.
2. Campaign Development and Execution: Assisting in the creation, development, and execution of marketing campaigns in coordination with internal teams and external vendors to ensure campaign success.
3. Brand Management: Ensure that the brand image, personality, equity and proposition is upheld to high standards.
4. PR & Comms Management: Co-ordination and preparation of annual communication plans, supervising timely briefing of campaigns and tactics that support the strategy.
5. Digital & Social: Manage all digital and social channels and ensure they are active and up to date, considering new technologies & trends in coordination with Real Estate digital team.
6. Content Creation and Management: Assisting in the creation and management of marketing content, including blogs, social media updates, newsletters, and promotional materials that are all aligned with the brand voice and marketing objectives and to maintain a consistent content calendar.
7. Budget Management: Plan and manage marketing resources according to agreed budgets. Ensure cost efficiencies in budgets by constantly reviewing procurement of media buying, production and creative supplies with internal and external agencies.
8. Reporting: Consistent and meaningful reporting metrics to distinguish important trends and inform future decisions/activities.

Required skills to be successful:

1. Develop and implement integrated marketing communications strategy and activities.
2. Establish and develop effective channels for your business and support for channel members.
3. Deliver and manage effective customer relationships and infrastructure for same.
4. Establish, plan and manage programme and project frameworks and plans against objectives and budget.

Measuring effectiveness:

1. Establish, promote and use metrics to improve effectiveness.
2. Create and use a system of critical review to make more informed future decisions.

Managing people:

1. Manage cross-functional relationships effectively.

What equips you for the role:

Minimum Qualifications and Knowledge:

1. Minimum Bachelor's degree in marketing from an accredited institution.
2. Minimum 5 years marketing experience in a large corporate institution.

Job-Specific Skills:

1. At least 3 years experience in the MENA region.