Develop and implement comprehensive e-commerce strategies that drive traffic and sales across multiple channels, ensuring alignment with overall business goals.
Analyze consumer behavior and purchasing trends using advanced analytics tools to optimize product offerings and enhance customer experience.
Manage the online product catalog, ensuring accurate product descriptions, pricing, and inventory levels to foster customer trust and satisfaction.
Oversee the execution of digital marketing campaigns including SEO, PPC, email marketing, and social media, utilizing A/B testing to refine approaches.
Collaborate with cross-functional teams, including IT, logistics, and customer service, to ensure seamless operations and outstanding customer service.
Monitor key performance indicators (KPIs) and generate regular reports to track performance, identify areas for improvement, and inform strategic decisions.
Stay abreast of industry trends, competitor activities, and emerging technologies to continuously innovate and maintain a competitive edge.
Develop and maintain partnerships with third-party vendors and service providers to enhance the e-commerce platform's capabilities.
Manage budget allocation and resource planning for e-commerce initiatives, ensuring maximum ROI and cost-effectiveness.
Lead and mentor a team of e-commerce specialists, fostering a culture of collaboration, continuous learning, and high performance.
Desired Candidate Profile
5+ years of experience in e-commerce management, preferably in a retail or consumer goods environment.
Proven track record of driving online sales growth through effective marketing and operational strategies.
Strong analytical skills with proficiency in data analysis tools and e-commerce platforms to make data-driven decisions.
Excellent communication skills, with the ability to convey complex ideas clearly and persuasively to various stakeholders.
Fluency in English is required; proficiency in additional languages is a plus, particularly in regions where the business operates.
Experience in managing budgets and financial forecasts related to e-commerce projects.
Creative problem solver with a customer-centric mindset and the ability to adapt to changing market conditions.