E-Commerce Manager

Job Responsibilities

1. Assist the Director of Marketing & Communications and the Corporate Director of E-Commerce in developing and increasing traffic through direct and semi-direct online channels that will improve the overall revenue for the property and other key financial and customer metrics.
2. Assist in evaluating the performance of our branded website and give suggestions for how to promote and improve the presence of the hotel on the web, with the aim to increase the number of bookings and overall production while keeping the website up to date.
3. Create and execute online campaigns across all online channels including social media and third-party websites.
4. Monitor, implement, and execute the active presence of the property on all social media tools and manage campaigns (paid/non-paid) and competitions to maximize online exposure.
5. Develop e-newsletters and other online advertising mediums, handling the property’s presence on partners’ websites and e-newsletters.
6. Ensure the property’s content (photography & descriptions) across all online channels remains accurate and brand compliant.
7. Conduct regular quality assurance audits on the hotel’s descriptive content & images to ensure parity on all channels and integrity with the brand website.
8. Load and update content (photography & descriptions) for the property on all online channels in cooperation with the Director of Marketing & Communications.
9. Monitor and assess the property’s reviews on online portals, ensuring official feedback from the hotel is in place whenever necessary and manage the ORM system and reports.
10. Identify and evaluate new marketing opportunities to increase direct internet traffic and drive online production. Create the quarterly E-Commerce Action Plan outlining activities planned to increase online production and awareness.
11. Assist in evaluating the online presence and rate position of immediate competitors.
12. Assist in monitoring and implementing the full year online marketing and advertising plan.

Skills

Education, Qualifications & Experiences
You should be an advertising, marketing, or communication graduate with preferable experiences in a similar field. You must be computer literate with effective communication skills, verbal and written in English, and preferably in Arabic as well.