DIRECTOR - SALES CHANNEL MANAGEMENT

Responsibilities:

• Evaluating and improving existing channel marketing strategies.
• Developing new channel marketing strategies and implementing marketing plans.
• Targeting specific channels to promote products and services, including pay-per-click advertising, social media platforms, emails, website contents, and SEO strategies.
• Analyzing market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
• Determining which platforms to advertise on and adapting campaigns accordingly.
• Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results.
• Deploying channel marketing strategies in collaboration with the marketing team, senior managers, and other departments.
• Overseeing the marketing team and documenting processes.
• Managing all marketing campaign communications and establishing strong partner networks.
• Keeping track of and implementing the latest marketing technologies and techniques.