Director of Social Media

Roles and Responsibilities

Job Overview: Here's your chance to step into the role of Assistant Manager Social Media at Dubai Holding Entertainment. In this position, you'll take on key responsibilities that include:

1. Support the delivery of marketing campaigns across the Dubai Holding Entertainment portfolio.
2. Assist in creating & successfully implementing tactical marketing and communication plans, critical path/timelines, budgeting, monitoring & measuring tools.
3. Manage marketing budget, PO raising.
4. Support the sales team in implementing their sponsorship and sales strategies and execution plans, including, Group sales, resident, and travel industry sales planning.
5. Deliver campaign briefs and debrief reports including KPIs, results, and post-event analysis.
6. Manage events per DHE location as well as all required marcom support to maximize exposure and drive footfall.
7. Support and develop agency briefs and lead initiatives with various marketing agencies including research, creative, branding, PR & SM, advertising, ad production, media buying, digital, digital marketing performance, and PR.
8. Prepare and coordinate reports for the department; briefs, debriefs, quarterly updates, requested presentations.
9. Manage, coordinate, and execute all signage and collateral requirements.
10. Work effectively with partners such as agencies, suppliers, partners, and sponsors.

About You:

The preferred candidate for this role should possess the following experience and credentials:

• Valid UAE passport, Family book (Khulasat Al Qaid).
• Bachelor’s degree in communications, Marketing or relevant field.
• 2-3 years of relevant experience.
• Strong communications and marketing acumen.

Desired Candidate Profile:

1. Social Media Expertise: In-depth knowledge of various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and best practices for each.
2. Content Creation: Strong skills in creating compelling and engaging content tailored to different audiences and platforms, including graphics, videos, and written posts.
3. Analytical Skills: Proficiency in using analytics tools to monitor performance metrics, track engagement, and derive insights to inform strategy.
4. Campaign Management: Experience in planning and executing social media campaigns, including paid advertising and organic outreach.
5. Community Engagement: Ability to engage with followers, respond to comments and messages, and foster a positive online community.
6. Trend Awareness: Stay updated on social media trends, platform changes, and industry developments to adapt strategies accordingly.
7. Collaboration: Skills in working closely with other teams (e.g., marketing, design, PR) to ensure cohesive messaging and branding across channels.
8. Customer Service Orientation: Strong focus on providing excellent customer service through social media, addressing inquiries, and resolving issues promptly.
9. Crisis Management: Ability to respond to negative comments or crises effectively and tactfully to protect the brand’s reputation.
10. Time Management: Strong organizational skills to manage multiple projects, deadlines, and priorities in a fast-paced environment.
11. Copywriting Skills: Excellent writing skills to create engaging posts that resonate with the target audience.
12. Technical Proficiency: Familiarity with social media management tools (e.g., Hootsuite, Buffer) and design software (e.g., Canva, Adobe Creative Suite) to streamline workflow.