Job Overview:
Here's your chance to step into the role of Assistant Manager Social Media at Dubai Holding Entertainment. In this position, you'll take on key responsibilities that include:
• Support the delivery of marketing campaigns across the Dubai Holding Entertainment portfolio
• Assist in creating & successfully implementing tactical marketing and communication plans, critical path/timelines, budgeting, monitoring & measuring tools.
• Manage marketing budget, PO raising.
• Support the sales team in implementing their sponsorship and sales strategies and execution plans, including, Group sales, resident, and travel industry sales planning.
• Deliver campaign briefs and debrief reports including KPIs, results and post-event analysis
• Manage events per DHE location as well as all required marcom support to maximize exposure and drive footfall.
• Support and develop agency briefs and lead in initiatives with various marketing agencies including research, creative, branding, PR & SM, advertising, ad production, media buying, digital, digital marketing performance and PR.
• Prepare and coordinate reports for the department; briefs, debriefs, quarterly updates, requested presentations
• Manage, coordinate and execute all signage and collateral requirements
• Work effectively with partners such as agencies, suppliers, partners and sponsors
About you:
The preferred candidate for this role should possess the following experience and credentials:
Social Media Expertise: In-depth knowledge of various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and best practices for each.
Content Creation: Strong skills in creating compelling and engaging content tailored to different audiences and platforms, including graphics, videos, and written posts.
Analytical Skills: Proficiency in using analytics tools to monitor performance metrics, track engagement, and derive insights to inform strategy.
Campaign Management: Experience in planning and executing social media campaigns, including paid advertising and organic outreach.
Community Engagement: Ability to engage with followers, respond to comments and messages, and foster a positive online community.
Trend Awareness: Stay updated on social media trends, platform changes, and industry developments to adapt strategies accordingly.
Collaboration: Skills in working closely with other teams (e.g., marketing, design, PR) to ensure cohesive messaging and branding across channels.
Customer Service Orientation: Strong focus on providing excellent customer service through social media, addressing inquiries, and resolving issues promptly.
Crisis Management: Ability to respond to negative comments or crises effectively and tactfully to protect the brand’s reputation.
Time Management: Strong organizational skills to manage multiple projects, deadlines, and priorities in a fast-paced environment.
Copywriting Skills: Excellent writing skills to create engaging posts that resonate with the target audience.
Technical Proficiency: Familiarity with social media management tools (e.g., Hootsuite, Buffer) and design software (e.g., Canva, Adobe Creative Suite) to streamline workflow.