Director of Sales & Marketing

Job Description

1. To coordinate an effective and efficient Payroll management / Resource allocation through establishing a flexible workforce throughout the division, based on the principles of Multi Skilling and multi Tasking.
2. To establish annual budget, marketing plan and actions plans, with measurable objectives so as to achieve revenue and profit goals outlined in the annual business plan.
3. To maintain complete and supported records of all sales agreements, contracts, and quotes for the hotel as per Sofitel Luxury Hotels Policies and Procedures.
4. To have a good understanding of contribution margins of each product results and work with respective heads of departments to maximize operating results.
5. To set individual sales goals by segments and by Director of Sales, Inspired Meeting Manager, and Sales Managers, track and review productivity on a monthly and quarterly basis.
6. To direct and coordinate sales and inspired meeting team activities in order to secure new and repeat business to achieve and exceed budget.
7. To track, measure, and analyze the productivity of the sales and inspired meeting team to achieve and exceed goals.
8. To maintain a perpetual analysis of key accounts in the Ras Al Khaimah city market and group movements in the region.
9. To have a thorough knowledge of the competitive set activities in terms of sales and action plans.
10. To publish an accurate 90-day forecast of hotel room revenues to help the operations department with Heartists.
11. To obtain and maintain an awareness of community, business, political, and social factors which may affect the hotel’s financial objectives.
12. To ensure that rooms and banquet space inventories are reviewed bi-monthly, and strategies are formulated to fill low occupancy periods.
13. To ensure that the utilization of various technology and software is maximized and that clean data is maintained at all times.
14. To attend major trade shows and corporate functions to network and promote the hotel.
15. To entertain and ensure sales and inspired meeting teams entertain potential and actual clients.