Director of Sales & Marketing

Job Description

We are currently seeking passionate and dynamic Sales & Marketing professionals who pride themselves on their ability to deliver extraordinary levels of customer service and provide creative solutions to our guests.

Job Summary

The Director of Sales and Marketing is responsible for developing and implementing a commercial strategy that delivers net revenue results for the property. This includes overseeing the execution of the commercial focus process, which drives business growth across key areas such as Revenue Management, Sales, Marketing, and Public Relations.

In this role, the individual will lead a dynamic team, managing both sales and marketing operations. The Director will ensure alignment between sales and marketing strategies to meet revenue goals and expand the customer base. This requires a strategic thinker with strong leadership, communication, and analytical skills to spearhead innovative campaigns and optimize the sales pipeline.

Scope

Oversees and has direct accountability for delivering all hotels revenues and more specifically-

• Rooms
• Conference and Banqueting
• Food and Beverage
• Other revenues
• Own commercial planning calendar
• Direct and oversee all C&E sales and conversion activity
• Own the creation and execution of the Revenue Proposal for the property or cluster
• Manage hotel sales strategy activities
• Manage hotel level marketing activities [Online and Offline]
• Manage hotel level Public Relations activities

Key Responsibilities

• Develop detailed and real-time knowledge of all competitor and market activity to maintain own position of market leadership.
• Optimally manage to the benefit of the hotel/cluster, relationships with all stakeholders, owners, and hotel teams.
• Prepare professional, accurate, and timely reports that show progress through clear and concise metrics and management information.
• Ensure all systems are updated with real-time accurate data.
• Own sales accountability for all hotel accounts.
• Design, gain agreement, and execute the hotel's marketing plan under the guidance of the regional marketing team (includes business objectives, strategies, budget, and targets in alignment with regional and global approach).
• Implement and leverage all agreed Rotana Regional marketing and sales promotions for all business segments (e.g., leisure and meetings).
• Manage and review the effectiveness of all F&B promotions according to brand guidelines.
• Support the brand proposition and execution through monitoring and managing all on-property collateral, internal or external images, 3rd party collateral, events, etc., under the guidance of BPS.
• Drive Rotana Rewards customer acquisition through execution of global Rotana Rewards campaigns and development of relevant on-property initiatives.
• Identify local partnerships to support and maximize the hotel revenue in conjunction with the authorization of regional marketing.
• Work with the E-Commerce teams to ensure online hotel content is accurate and visible through other distribution channels.
• Work with the PR team (both Corporate communications and Brand PR) to maximize positive visibility and positioning of the hotel.
• Consistently conform to Rotana brand standards and corporate identity guidelines and utilize all marketing and communication tools (under the guidance of regional marketing and BPS).
• Measure and report on performance of campaigns for the hotel.
• Lead, engage, and develop team, and maintain a live succession plan.
• Participate in the leadership activity of the hotel including duty management as required.

Skills

Education, Qualifications & Experiences

You should hold a bachelor’s degree in sales and be computer literate with effective and outstanding communication skills, both verbal and written.

Knowledge & Competencies

The ideal candidate will be dynamic and a finisher with an eye for detail and the ability to drive through solutions. You should have a strong commercial orientation with broad business understanding and skills, equipped with a sharp intellect to focus on key issues with attention to detail and accuracy of information while possessing the following additional competencies-

• Understanding the Business
• Influencing Outcomes
• Planning for Business
• Team Building
• Valuing Diversity
• Leading People
• Adaptability
• Drive for Results
• Customer Focus
• Managing Operations