Assist DOSM in establishing annual budget and action plans.
Maintain complete and supported records of all sales agreements, contracts, and quotes for the hotel as per Sofitel Luxury Hotels Policies and Procedures.
Understand contribution margins of each product and work with respective heads of departments to maximize operating results.
Achieve revenue goals set by the market.
Coordinate sales team activities to secure new and repeat business to achieve and exceed budget.
Track, measure, and analyze the productivity of the sales team to achieve and exceed goals.
Maintain a perpetual analysis of key accounts in the market and group movements in the region.
Have thorough knowledge of the competitive set activities in terms of sales and action plans.
Continuously add and update the database of contacts and local group leads, including the competitive set, to implement an efficient solicitation program.
Entertain and ensure the sales team entertains potential and current customers based on business priorities.
Ensure that all credit billing and collection procedures established by the hotel are implemented following the Credit Policies and Procedures.
Ensure implementation of correct booking and filing procedures including group room and meeting program history, catering setup, and contractual agreements.
Attend monthly credit meetings with Executive Committee members ensuring that all necessary follow-up is presented in a concise and efficient manner.
Define and target key accounts and develop effective solicitation with the Sales Managers.
Research and explore new markets and potential accounts for the sales team to follow up.
Ensure that the sales team projects a warm, professional, and welcoming image.
Be demanding and critical when it comes to departmental standards.
Ensure that all Departmental Operations Manuals are prepared and updated annually.
Maintain an efficient and accurate filing system, both manual and electronic, at all times.
Ensure that all meetings are well planned, efficient, and results-oriented.
Safeguard all contracts and financial documents.
Identify training needs and plan training programs for the Sales Team.