Director, Marketing - UAEN

Job Responsibilities:

• From concept to execution, lead brand creative and digital/e-commerce marketing teams to develop 360 campaigns and effective assets/content that drive brand objectives and help achieve commercial targets.
• Innovation: Shape creative direction and brand positioning of product launches.
• Brand engagement/social: Set brand messaging and align influencer and social activations with 360 campaigns to ensure full-funnel goals are met.
• Growth channel: Spearhead brand and product launches to maximize online awareness, consideration, and conversion, including developing effective assets.
• Continually track brand, digital and commercial metrics/KPIs, while providing regular performance reports and recommendations to beat benchmarks and achieve goals.
• Oversee applicable brand budgets, refining plans as needed to ensure maximum ROI.
• Develop integrated marketing campaigns across various channels, including digital, print, social media, and events, to promote EDB's banking products and services.
• Develop a comprehensive brand strategy aligned with EDB's mission and values.
• Partner and manage agencies in developing best-in-class marketing communication.
• Proactively engage with the business and product teams to develop and execute integrated marketing programs, initiatives, and campaigns that cater to the success and growth of the business.
• Translating the bank's vision and growth aspirations into a series of marketing interventions.
• Develop innovative campaigns with unique propositions that would generate customer interest.
• Lead the budgeting process based on the initiatives recommended by the business teams, rationalize the budget, and manage utilization.
• Increase engagement levels across all social media platforms and touchpoints.
• Create differentiated marketing communication based on consumer insights done through research.
• Develop and manage the marketing calendar for the year in collaboration with the business and other teams.
• Work closely with internal marketing teams to ensure that every tool of the marketing mix is effectively utilized.
• Collaborate with product teams to develop new product launch plans and execute effective go-to-market strategies.
• Analyse campaign performance and customer data to inform future marketing strategies and tactics.
• Work closely with senior management to ensure all marketing efforts are aligned with the bank's overall business objectives and brand values.
• Manage and grow EDB's social media presence.
• Create and curate content to foster community engagement.
• Monitor brand performance and sentiment.
• Monitor and ensure stringent application of and adherence to visual standards and guidelines across departments to maintain a strong brand presence across all touchpoints.
• Control costs on all designated projects with the view to abating the best possible value without compromising quality.