1. Content Creation will be in house and not outsourced
2. Regional Team in UAE and Egypt will be supporting content creation for the entire regional and verticals
3. Role will be responsible for Content that cover Written content/Copywriting, Graphic/Creative design plus Motion design
4. The role will be responsible to set direction, initiatives, road maps and plans for this segment under Marketing Brand
5. High internal and external stakeholder mgmt: CEO, COO, MD's , DH plus external suppliers
6. Plus the budget and spend this role will be responsible for per country on a quarterly basis on campaigns roll out