Handling onsite campaigns, merchandising and promotions for different payment methods.
Planning and executing the site merchandising calendar, including Gateway campaigns, new product launches, cross-category placements.
Assist in the definition, creation and tracking of campaign timelines and goals, while keeping business and stakeholder needs in mind.
Tracking and analyzing customer behavior across search, browse and the purchase funnel, and funneling these inputs to drive campaigns increasing traffic and conversion.
Coordinate with agencies and partner teams to support execution of marketing campaigns.
Analyzing content metrics and proposing new traffic-driving content strategies.
Collate and distribute regular pre- and post- event/campaign status reports/docs
Manage weekly intakes and updates for marketing deliverables, follow up with internal teams to ensure on time campaign asset delivery
Basic Qualifications:
Graduate
At least 2-3 years of experience assisting execution of digital marketing campaigns
Excellent written and oral communication skills
Aptitude to use data and metrics
Experience in using tracking and intake tools and analyzing to build insights and action points