We are seeking a highly motivated and creative Digital Media Executive to join our team. The ideal candidate will be responsible for managing and enhancing our digital presence across various platforms, with a focus on driving brand awareness, engagement, and lead generation for our F&B and interior fitout projects. This role requires a blend of analytical, creative, and technical skills to effectively manage digital campaigns, content creation, and brand management.
Key Responsibilities:
Account Handling and Supervising:
Manage and oversee digital media accounts, including social media platforms, websites, and third-party agency collaborations.
Ensure timely execution of digital campaigns and projects.
Analytics and Monitoring:
Monitor and analyse the performance of social media pages, websites, and SEO metrics.
Generate detailed reports and provide actionable insights to optimize digital strategies.
Shooting Coordination:
Collaborate with agency teams and internal stakeholders to coordinate photo and video shoots for campaigns, ensuring alignment with brand guidelines.
Content Creation and Curation:
Develop engaging and visually appealing content for social media, websites, and other digital platforms.
Curate relevant content to maintain a consistent brand voice and aesthetic.
Brand Management and Auditing:
Ensure brand consistency across all digital touchpoints.
Conduct regular audits of digital assets to maintain quality and alignment with brand standards.
SEO Analysis and Optimization:
Perform SEO analysis to identify opportunities for improving website visibility and ranking.
Implement SEO best practices to drive organic traffic and enhance user experience.
Desired Candidate Profile:
Proven experience in digital media management, preferably in the F&B, interior design, or construction industry.
Strong understanding of social media platforms, SEO, and website analytics tools (e.g., Google Analytics, SEMrush, etc.).
Ability to coordinate and manage photo/video shoots with agency teams.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Knowledge of brand management and auditing processes.
Proficiency in SEO tools and techniques.
Strong organizational and project management skills.