Digital Media Buyer

Job Details

Is your background a match?

• 2+ years of digital media buying experience across all digital channels - programmatic, search, paid social (Facebook, LinkedIn, Instagram, TikTok, Snapchat, Twitter, Influencer), video, display, OTT/CTV, streaming audio, etc.
• Bachelor’s degree or equivalent work experience
• Understanding of ad operations, media reporting processes, and QA, including implementation of media platform pixels, UTMs, ad serving, and bidding platforms
• Strong budget management skills experience managing budgets and determining the best use of funds to meet specific goals
• Analytical and strategic thinker who can translate campaign performance data into actionable insights and recommendations
• Strong problem-solving skills
• Excellent verbal communication, interpersonal, and organizational skills
• Proficient in Excel, Word, PowerPoint, Teams, Outlook
• Knowledge of Strata or Advantage Software a plus
• Able to successfully pass a background check

What will you be doing?

• Collaborate with account managers to develop media strategies, building, negotiating, and implementing media plans & buys
• Digital campaign strategy, development, implementation, and performance
• Manage multiple digital campaigns and clients simultaneously, determining KPI’s and benchmarks
• Execution, tracking, optimization, performance and reporting of digital campaigns and key metrics
• Identify trends and insights and optimize spend and performance
• Build, foster and nurture strong, lasting relationships with clients and internal team members
• Work closely with media buyers & coordinators overseeing entire campaign implementation
• Evaluate the success of digital strategies and campaigns and recommend optimizations pre and post campaign
• Negotiate competitive rates and added value for all clients
• Stay informed on current paid digital media trends, advances, and the continuous changes to the digital landscape
• Analyze market requests and create detailed POV’s
• Schedule, attend and participate in client, agency, and media vendor meetings as necessary, while keeping staff up to date on learnings
• Participate in new business pitch development and presentations
• Set up and maintain dashboards to show live campaign results and analytics to clients