Digital Marketing Strategist

About the Company

Our client is shaping the digital marketing landscape with innovative strategies and impactful campaigns. Their mission is to create a strong online presence for their brands, leveraging advanced SEO techniques and online reputation management to drive growth and engagement.

They are seeking a Digital Marketing Strategist (Dubai, on-site role) with deep expertise in SEO and online reputation management. This role focuses on crafting data-driven strategies to enhance brand visibility and maintain a positive digital footprint. Please note: this is a strategy-focused position and does not involve content creation.

Why Join?

• Innovative Environment: Be part of a forward-thinking team at the forefront of digital marketing.
• Career Growth: Expand your expertise in SEO and digital strategy in a collaborative, supportive setting.
• Flexibility: Enjoy a modern work culture that values creativity and work-life balance.

As a Digital Marketing Strategist, you will:

• Lead Advanced SEO Strategies: Optimize website performance using data-driven techniques to improve organic visibility and rankings.
• Manage Online Reputation: Monitor and enhance the company’s online presence, ensuring positive results dominate search engine pages.
• Analyze Performance Metrics: Leverage tools like Google Analytics, SEMRush, and Ahrefs to analyze and report on SEO performance.
• Oversee Technical SEO: Implement technical SEO improvements, including site structure optimization, meta tags, and page load speed.
• Collaborate on Content Strategy: Partner with the content team to ensure alignment with SEO goals (without direct content creation).
• Conduct Competitor and Keyword Research: Identify opportunities to stay ahead in search rankings.
• Coordinate Weekly Strategy Meetings: Work with key stakeholders to align efforts and discuss updates.
• Address Negative Content: Develop strategies to overshadow outdated or unfavorable information on search engines.
• Optimize Press Releases: Ensure press releases and external communications align with SEO objectives.

What We’re Looking For

• Proven SEO Expertise: Extensive experience in SEO strategy, tools, and analytics.
• Technical Knowledge: Strong understanding of technical SEO, site optimization, and algorithm updates.
• Analytical Skills: Ability to interpret data and deliver actionable insights to improve SEO performance.
• Collaboration Skills: Exceptional communication and teamwork abilities for cross-functional alignment.
• Reputation Management Experience: Knowledge of tools and techniques for monitoring and maintaining a positive online presence.
• Detail-Oriented: Precision and accuracy in execution.