Digital Marketing Specialist- Dubai

Join our passionate team at Arla Foods, MENA and be part of an organization that values innovation, creativity, and growth. Together, let's shape the future of dairy through impactful digital media planning.

In this role, you will be based out of our MENA regional office in Dubai and will be reporting to the Digital Planning Lead, MENA.

Responsibilities:

1. Develop and execute comprehensive digital media plans across Meta, TT, Snap, Google, and programmatic networks, ensuring maximum reach and impact.
2. Leverage your expertise in media planning to create strategies that effectively engage consumers throughout the entire consumer journey, from awareness to conversion.
3. Stay up-to-date with the latest trends, best practices, and innovations in digital media, constantly seeking opportunities to optimize marketing initiatives.
4. Analyze data and metrics to evaluate campaign performance and make data-driven recommendations for continuous improvement.
5. Collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure seamless execution and alignment with business objectives.
6. Understand the unique media behaviors and preferences of consumers in the MENA market, specifically in KSA and UAE, to tailor media plans accordingly.
7. Experience in influencer marketing and activating campaigns.
8. Social listening experience to gather data from social listening tools and manually from social platforms.

Requirements:

1. Education: A bachelor's degree in marketing, advertising, business, communications, or a related field is often required. Some employers may prefer candidates with a master's degree.
2. Experience: Previous experience in digital planning with a minimum of 3 years’ experience. Working on an FMCG account is a plus.
3. Analytical Skills: Ability to analyze data and metrics to make informed decisions and optimize campaigns.
4. Communication Skills: Fluency in English and Arabic is a must.
5. Tech-Savvy: Familiarity with digital advertising platforms and tools, such as Google Ads, Facebook Ads Manager, and TikTok ad manager.
6. Creativity: The ability to drive innovation in media that resonates with the target audience.
7. Team Collaboration: Collaboration with other team members, including creative agency, acquisition team, marketing, and sales.
8. Budget Management: Experience in managing budgets effectively to achieve campaign goals while maximizing return on investment (ROI).

Note: Please include your portfolio or examples of previous digital media planning work with your application.

At Arla, we strive to unlock the highest potential in each other. We are an equal opportunity employer and encourage applications from candidates of all backgrounds.

We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organization and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed, we need to hire people with a sustainable mindset. Could this be you?