Digital Marketing Specialist

Location: Dubai, UAE

Company: Oldtimer Middle East - A leading motorcycle gear, accessories, and parts retailer in the Gulf region.

About Us:

Oldtimer Middle East is one of the top motorcycle shops in the Middle East, specializing in high-quality accessories, apparel, spare parts, and expert service. Our store, located inside a moto track, caters to dedicated riders and motorcycle enthusiasts.

We are looking for a Digital Marketing Manager who is passionate about motorcycles, marketing, and driving growth through innovative digital strategies. This role requires someone who understands the motorcycle community and can elevate our brand presence online while driving engagement and sales.

Key Responsibilities:

1. Develop and execute a comprehensive digital marketing strategy to increase brand awareness, website traffic, and sales.
2. Manage and optimize social media channels (Instagram, Facebook, YouTube, TikTok) with engaging content tailored to motorcycle enthusiasts.
3. Oversee paid advertising campaigns (Google Ads, Meta Ads) to ensure a strong ROI.
4. Create and implement email marketing campaigns to nurture customer relationships and promote new products.
5. Work closely with influencers, riders, and motorcycle clubs to boost community engagement and brand loyalty.
6. Analyze marketing performance and adjust strategies based on key metrics (website traffic, conversions, customer engagement).
7. Collaborate with our in-house team to create high-quality video and photo content that aligns with our brand identity.
8. Ensure our website and e-commerce platform are optimized for conversions, SEO, and a seamless customer experience.

Requirements:

1. Proven experience in digital marketing, preferably in the motorcycle, automotive, or lifestyle industry.
2. Strong understanding of social media trends, content creation, and audience engagement.
3. Experience in paid digital advertising (Google Ads, Meta Ads) and SEO best practices.
4. Knowledge of email marketing strategies and CRM tools.
5. Experience in content creation (photo/video editing, graphic design, or copywriting) is an added advantage.
6. Creative mindset with the ability to generate compelling content ideas.
7. Familiarity with the motorcycle industry, gear, and riding culture is a huge plus.
8. Strong analytical skills to track performance and adjust marketing strategies accordingly.

What We Offer:

1. A dynamic and passionate team in a fast-growing motorcycle business.
2. The opportunity to shape our brand's digital presence in the Gulf region.
3. A work environment that values creativity, initiative, and love for motorcycles.
4. Competitive salary package based on experience.

If you live and breathe motorcycles and digital marketing, we want to hear from you!