Digital Marketing Specialist

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description:

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Designing and developing a strong employer branding strategy.
• Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
• Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
• Analysing and interpreting metrics to measure the success of employer branding initiatives.
• You have at least 1 year of experience ideally in Digital Marketing or SEO / SEM within the Professional Services industry.
• Experience within the industry would be a strong advantage.
• You pay strong attention to detail and deliver work that is of a high standard.
• You are adaptable and thrive in changing environments.
• You are highly goal-driven and work well in fast-paced environments.

Company Industry:

• Internet
• E-commerce
• Dotcom

Department / Functional Area:

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords:

• SEO And Digital Marketing