Digital Marketing Specialist

Job Responsibilities

• Social Media Management: Manage day-to-day social media platforms with a focus on growing Instagram followers and engagement through both organic content and paid campaigns.
• Paid Advertising: Create and manage paid media campaigns across platforms including Google Ads, Meta (Facebook/Instagram), TikTok, and others to drive qualified traffic and conversions.
• WhatsApp Campaigns: Sound experience creating campaigns on WhatsApp and qualifying leads.
• Lead Nurturing: Experience in lead nurturing and qualifying.
• CRM Knowledge: Knowledge and experience of using CRM; Salesforce is preferable.
• SEO Optimization: Implement SEO strategies to improve website ranking, boost organic traffic, and enhance the overall user experience.
• Content Strategy: Develop and execute compelling content that resonates with our audience and aligns with our brand's mission of creating dream outdoor spaces.
• Data Analysis: Leverage data analytics tools to track, measure, and report on the performance of digital marketing campaigns, including social media, paid ads, and SEO efforts. Use data insights to inform and refine marketing strategies, ensuring campaigns meet KPIs and deliver a strong ROI. Google Analytics experience is necessary.
• Collaboration: Work closely with internal teams and external partners to align marketing strategies with business goals and campaigns.

Desired Candidate Profile

• Proven experience managing and growing social media accounts, particularly Instagram, with a deep understanding of organic growth strategies.
• Expertise in paid media channels (Google Ads, Meta Ads, TikTok Ads, etc.) with a strong track record of running successful campaigns.
• Solid understanding of SEO best practices and tools.
• Data-driven mindset with experience in performance monitoring and analytics.
• Creative, strategic thinker with a passion for digital marketing and driving results.
• Excellent communication skills and ability to collaborate with different teams.
• Understanding/experience of the UAE and GCC market is necessary.
• English and Arabic language is NECESSARY!

We prefer candidates who are in Dubai only.