Digital Marketing Specialist

Purpose:

Showcasing the brand through the creation of content, social media insights, and formulating strategies for our target markets. Your role will have a regional influence as you will be working with and impacting people all over Africa, Middle East, and Central Asia (META).

Responsibilities:

• Assist in identifying and recommending strategies to enhance the performance of digital marketing activities across various channels such as web, mobile, email, social media, and search, in collaboration with the local and global Strategic Marketing and Digital Marketing teams.
• Support the definition of regional Ask (Engineering Center) roadmap by working with Engineering Marketing, F&P BUs, and Ask development team to enhance the end-user experience and meet internal customer needs.
• Coordinate with Global ECC and BUs Engineering Marketing to shape the editorial page for specifiers, including drafting and testing editorial pages, and coordinating with markets for local publication, particularly focusing on reshaping specifier-relevant editorials on HOL during the transition to add the Engineering Center tab.
• Contribute to defining, implementing, and monitoring the performance of Engagement Marketing flows and Lead Generation processes for specifiers, and share best practices for improvement with the organization, including EM flows for PROFIS Engineering and Regional Flows in META.
• Collaborate with various teams (software, digital marketing, product/BU/Trade managers, global digital) to develop strategies for measuring the impact of digital platforms and marketing campaigns.
• Support internal stakeholders in increasing digital analytics measurement plans and reporting on the performance of digital content and campaigns.

• National with a Family book.
• Engineering Degree preferred.
• Proficiency in English & Arabic – verbal and written.
• Familiarity and up-to-date on Social Media Marketing Trends and are an active first user. Preferably experience in this area between 1-2 years.
• Your university degree is any of the following: journalism, digital marketing, social media.
• Excellent communication skills both written and verbal.