Digital Marketing Specialist

Job Summary:

We are seeking a talented and experienced Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer engagement. The Digital Marketing Specialist will utilize a combination of analytical skills, creativity, and strategic thinking to optimize our online presence and achieve business objectives.

Responsibilities:

1. Develop and execute digital marketing strategies to increase brand visibility, website traffic, and lead generation.
2. Plan and manage digital advertising campaigns across multiple platforms such as Google Ads, Facebook, LinkedIn, and other relevant channels.
3. Create engaging and conversion-focused content for digital marketing initiatives including social media posts, email campaigns, blog articles, and website updates.
4. Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics, HubSpot, or similar platforms.
5. Identify trends and insights to optimize campaign performance, improve user experience, and maximize ROI.
6. Conduct keyword research and implement SEO strategies to improve organic search rankings and drive traffic to the website.
7. Collaborate with internal teams including design, content, and sales to ensure cohesive messaging and brand consistency across all digital channels.
8. Stay up-to-date with the latest digital marketing trends, tools, and best practices, and propose new ideas for continuous improvement.
9. Manage relationships with external vendors, agencies, and freelancers as needed for digital marketing projects.
10. Provide regular reports and updates to management on the performance of digital marketing efforts, including key metrics, insights, and recommendations for optimization.

Qualifications:

1. Bachelor's degree in Marketing, Communications, IT or related field.
2. Proven experience of 5 years working in digital marketing roles, with a focus on strategy development, campaign execution, and performance analysis.
3. Strong understanding of digital marketing channels including PPC, SEO, social media, email marketing, and content marketing.
4. Hands-on experience with digital advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, etc.
5. Proficiency in analytics tools such as Google Analytics, HubSpot, or similar platforms to track and measure campaign performance.
6. Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels.
7. Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions.
8. Creative thinker with a passion for innovation and staying ahead of industry trends.
9. Strong project management skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
10. Experience working with cross-functional teams and external partners to achieve common goals.

Preferred Qualifications:

1. Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.
2. Experience with marketing automation platforms such as HubSpot, Marketo, or similar tools.
3. Knowledge of HTML/CSS and basic web design principles.
4. Experience in B2B marketing or within the technology/software industry.

Salary & Benefits:

Join our growing team in Dubai, United Arab Emirates and make your mark in the world of excellence. You will enjoy a competitive remuneration package and benefits as per the UAE Labor Law.

Share your CV with us at: jobs@voizzit.com and let’s embark on this amazing journey together.

We recognize that our people are our strength and the diverse talents they bring to our workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.

Job Type: Full-time

Pay: AED7,000.00 - AED12,000.00 per month

Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Total Digital Marketing: 5 years (Preferred)
• Organic Digital Marketing: 2 years (Preferred)
• SEO / SEM: 3 years (Preferred)
• Content Marketing: 2 years (Preferred)
• Social Media Marketing: 2 years (Preferred)

Location:

• Dubai (Preferred)