Digital Marketing Specialist

Category: Marketing

Career Level: Entry Level

Experience: 1 Year

Required Qualification: Bachelor

Requires Traveling: No

Salary: Salary Not disclosed

Salary Type: Per Month

Total Vacancies: 2

Description

We are looking for a creative and strategic Digital Marketing Specialist to join our team in Dubai. The ideal candidate will be responsible for designing and executing digital marketing campaigns to enhance brand awareness, drive traffic, and generate leads. This role requires a strong understanding of digital marketing tools, data analytics, and market trends in the UAE region.

Key Responsibilities:

• Plan and execute multi-channel digital marketing campaigns, including SEO, SEM, social media, email, and display advertising.
• Create and manage content for websites, blogs, and social media platforms to engage target audiences.
• Optimize website and landing pages for user experience and search engine rankings.
• Develop and implement strategies to increase online visibility and drive traffic to the company’s digital platforms.
• Monitor and analyze campaign performance using tools like Google Analytics, Google Ads, and social media insights.
• Research market trends, competitor strategies, and consumer behavior to refine marketing strategies.
• Manage budgets for paid campaigns and ensure optimal ROI.
• Collaborate with designers, content creators, and other team members to produce high-quality marketing assets.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Generate regular reports on campaign performance, KPIs, and insights for senior management.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Specialist or in a similar role.
• Expertise in SEO, SEM, social media marketing, and email marketing.
• Proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, and email automation platforms (e.g., Mailchimp, HubSpot).
• Strong analytical skills with experience using Google Analytics, Data Studio, or similar tools.
• Excellent written and verbal communication skills.
• Knowledge of content management systems (CMS) like WordPress.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and work under tight deadlines.

Preferred Qualifications:

• Certification in Google Ads, HubSpot, or Facebook Blueprint is a plus.
• Experience in the UAE market, with knowledge of regional digital trends.
• Familiarity with Arabic language or culture is advantageous.
• Basic graphic design or video editing skills (e.g., Canva, Adobe Creative Suite).

Compensation:

• Competitive salary based on experience and qualifications.
• Benefits include health insurance, annual leave, and performance-based incentives.

Job Specification

Sarah Ijaz (Recruiter) is in search of talented and motivated individuals for the post of Digital Marketing Specialist in the field of Marketing in one of their offices located in Dubai - United Arab Emirates. The ideal candidate should have a bachelor qualification and at least 1 year of experience. The position requires mandatory skills in digital marketing, brand awareness, data analytics, social media, user experience, search engine performance, Google Analytics, and social media marketing. This is a Full-Time morning shift job.