Digital Marketing Senior Specialist / Ethara

Digital Marketing Senior Specialist (FFS & JV Events)

JOB PURPOSE OVERVIEW

- Manage the development, execution, and reporting of digital campaigns, ensuring they are aligned with the events' strategic objectives, fostering engagement and driving sales.

DUTIES AND RESPONSIBILITIES:

1. Digital marketing management: Develop and implement campaigns aligned with the events' goals, collaborate with cross-functional teams, manage digital campaign budgets, and ensure alignment with the overall guidelines.
2. Data analysis & CRM: Contribute to customer journey analysis, help interpret data for campaign optimization, support the marketing data analytics program, especially CRM focused, and assist in identifying marketing trends and potential risks.
3. Client management: Manage the digital campaign including coordination with the client for approval and reporting purposes.
4. DIGITAL MARKETING MANAGEMENT: Manage the planning, development, and implementation of digital campaigns across channels.
5. Stay informed about digital marketing trends and best practices, providing suggestions for relevant events strategy adjustments.
6. Manage the media buys and target audience strategies and approaches.
7. Build and nurture relationships with digital partners such as TT, META, and Spotify to explore partnership opportunities.
8. Collaborate with cross-functional teams and ticketing platforms to streamline user experiences.
9. Manage the email marketing initiatives, including list segmentation and testing.
10. Optimize the events' digital platforms for SEO, mobile optimization, and user experience.
11. Manage the development of digital content and assets for events.
12. Manage digital campaign budgets and reporting, ensuring campaigns are timely, within budget, and ROI-driven.
13. Support in conceptualizing and designing digital campaigns, ensuring they complement the events' overarching strategies. This includes suggesting creative ideas, potential platforms, and initial KPIs for measurement.
14. Regularly conduct research on emerging digital marketing trends, tools, and technologies.
15. Provide actionable insights and recommendations on how these can be integrated into Ethara's or relevant events' digital strategy.
16. Assist in the planning and execution phases of digital campaigns. Work closely with the Marketing team on developing targeting strategies, selecting the right platforms, and ensuring campaigns reach the desired audience effectively.
17. Ensure compliance with relevant regulations and guidelines related to marketing and event promotion.

DATA ANALYSIS & CRM

1. Collaborate in analyzing the sales funnel for insights on customer journeys and optimization areas.
2. Assist in data interpretation for campaign effectiveness, trends, and optimization strategies.
3. Collaborate on creating timely and insightful marketing reports.

OTHER RESPONSIBILITIES

1. Execute grade requirement according to the Delegation of Authority (DoA) while delegating tasks when appropriate.
2. Ensure compliance with (i) relevant regulatory and legal requirements; and (ii) the Company's governance structure e.g. Articles of Association, DoA, policies and procedures, trade license requirements, any relevant regulatory requirements.
3. Execute requests from reporting line i.e. requests within the broad scope of the roles and responsibilities of this job description.

EXPERIENCE EXPECTED

- 5+ years of experience in marketing roles, with a focus on events and entertainment companies/clients.

EDUCATION EXPECTED

- Bachelor's or master's degree in business, marketing, or a related field.

SOFT SKILLS

1. Excellent communication, creativity, and interpersonal skills.
2. Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

TECHNICAL SKILLS

1. Data analysis proficiency with a keen eye for insights.
2. Familiar with marketing automation tools, PPC, email marketing, social media advertising, and website analytics.
3. Proficient in Microsoft Office.

CONTRIBUTION TO CULTURE

- Ensure positive collaboration between the Brand and Comms function and other units, to meet Ethara's or relevant events' objectives.

WORKING CONDITIONS

- UAE based with domestic and international travel as required.

- Remote working permitted in line with Human Capital policies.