Digital Marketing Manager / Muraba Veil

Muraba, an atypical, boutique real estate developer based in Dubai, is launching Muraba Veil, a tower designed by RCR Arquitectes (Pritzker Prize Laureates). This surreal architectural sculpture represents a global engineering first and will become a new landmark in Dubai's skyline. We are looking for a skilled digital marketing specialist who will be responsible for managing our digital marketing partners, running and planning social media campaigns, and demonstrating a strong track record of results previously achieved. The role also includes overseeing SEO efforts, website management, CRM systems, and reporting analytics.

Are you ready to join a small but dynamic company with a colossal project in the pipeline? At our organization, we pride ourselves on collaborating with top-notch professionals from around the world, making every day an exciting venture into various marketing activities. We are careful and selective about whom we bring into this key role to ensure we align with the long-term goals of the company while also driving tactical, conversion-driven results.

Reporting directly to: Founder & Managing Director

Key Responsibilities

1. Collaborate closely with leadership, brand partner, Sales, Design, and Development teams to implement communication and marketing strategies aligned with brand positioning under the guardianship of our branding partner.
2. Lead communication deliverables, including but not limited to branding, PR, content creation, media campaign planning and management, website management, signage, fact sheets, brochures, and design catalogs (with support from our branding partner).
3. Develop and execute annual communication and marketing strategies, focusing on audience engagement, brand affinity, and conversion-driven marketing that encourages visits to the gallery and purchases.
4. Balance public visibility efforts with actionable marketing initiatives aimed at driving business results.
5. Build and develop a marketing communications team that aligns with business goals, focusing on continuous engagement throughout the construction and launch phases of the project.
6. Proactively manage the budget and resources allocated to marketing and communication efforts, ensuring cost-effectiveness and impactful results.
7. Continuously evaluate the effectiveness of all programs, making real-time adjustments and optimizations as needed to meet business objectives.

Experience

1. A seasoned marketer with 10+ years of strong specific digital experience within reputable agencies or in-house roles.
2. Proven track record in direct response marketing programs, with a focus on driving measurable, conversion-driven results.
3. Experience working in fast-paced environments, preferably with exposure to launching large-scale, innovative projects in the real estate sector.
4. Understanding and relevant experience of driving purchases and engagement.
5. Strong knowledge of all aspects of marketing: communications strategy, brand management, omni-channel media planning and buying, print/digital materials production, market research, and analytics.

Candidate Profile

1. Results-oriented: Understands the balance between public visibility and actionable results, especially when it comes to encouraging gallery visits and conversions to sales.
2. Independent and proactive: Takes initiative, demonstrates ownership, and shows strong leadership without the need for constant oversight.
3. Strategic alignment: Capable of aligning short-term tactical goals with the company's long-term vision, delivering both brand engagement and measurable business outcomes.
4. Resourceful and creative: Comfortable with adjusting strategies based on real-time analytics, market trends, and evolving business needs.

If you are a smart, self-motivated, and dynamic individual with a passion for communications, we invite you to join our team and contribute to the success of our exciting journey.