Digital Marketing Manager -Fashion Retail

Our client is a Qatar based multi-national group founded in 1922 with its roots in the Fashion Retail industry. Today, the firm offers its own brand of luxury Abayas and Jalabiyas as well as other brands. The client is currently expanding its UAE footprint from the existing 4 stores and is looking to hire more than 20 staff across various positions.

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain our social media presence
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize user experience
8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
9. Instrument conversion points and optimize user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

1. BS/MS degree in marketing or a related field
2. Proven working experience in digital marketing
3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
5. Experience in optimizing landing pages and user funnels
6. Experience with A/B and multivariate experiments
7. Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
8. Working knowledge of ad serving tools (e.g., DART, Atlas)
9. Experience in setting up and optimizing Google AdWords campaigns
10. Working knowledge of HTML, CSS, and JavaScript development and constraints
11. Strong analytical skills and data-driven thinking
12. Up-to-date with the latest trends and best practices in online marketing and measurement