DIGITAL MARKETING MANAGER (ECOMMERCE)

One of our Ecommerce clients is looking to hire a Digital Marketing Manager - Ecommerce with a minimum of 5 years of experience in the fashion e-commerce world.

Responsibilities include:

1. Develop strategies and tactics to promote the brand and drive targeted traffic to the e-commerce website.
2. Complete knowledge of the UAE / KSA market and how to effectively advertise there.
3. Deploy successful marketing and lead generation campaigns, owning their implementation from ideation to execution.
4. Coordinate and manage the website, digital marketing (SEO, SEM, and social media marketing), and traditional marketing to increase brand awareness.
5. Conduct research and develop new strategies.
6. Prepare and monitor the marketing budget on a daily, weekly, and monthly basis & allocate funds wisely.
7. Maintain a monthly net sales figure for the brand that needs to be achieved.
8. Utilize Amazon DSP knowledge.
9. Manage influencer marketing through acquired tools and direct contact via social media or email, including knowledge of influencer agreements.
10. Manage social media accounts using Hootsuite and create new content daily, knowing the right hashtags for each account.
11. Answer queries and comments on social media accounts.
12. Engage in daily copywriting, content curation, and content creation for press releases, blogs, and newsletters to attract and retain customers.
13. Implement affiliate marketing strategies.
14. Write SEO-friendly product descriptions and blog content, assigning names to collections and products, and using tools like Semrush for compatibility checks.
15. Conduct performance analysis and analyze consumer behavior to adjust email and advertising campaigns accordingly.
16. Perform competitor analysis to create competitive campaigns.