Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Dubai, UAE

About Us:

Namshi is a leading fashion e-commerce platform in the Middle East, committed to delivering the latest trends, innovative campaigns, and an unparalleled shopping experience. We are looking for a passionate and driven Digital Marketing Manager to join our dynamic team and lead our digital marketing efforts across various channels. This role reports directly to the Head of Growth.

Key Responsibilities:

Digital Strategy & Execution:

• Plan, implement, and manage all digital marketing campaigns across multiple channels, including social media, search, display, and email marketing.
• Explore and innovate with new marketing techniques to optimize campaign performance and drive ROI.

Trend Monitoring:

• Stay up to date with the latest digital marketing trends, platforms, and best practices to ensure Namshi remains ahead of the curve.
• Identify emerging opportunities to enhance brand visibility and customer engagement.

Collaboration & Content Generation:

• Work closely with creative, social, and other internal teams to generate engaging content and videos for ad campaigns.
• Collaborate on ideas and strategies to produce impactful messaging tailored to Namshi's audience.

Integrated Marketing Support:

• Support or lead other marketing channels such as events, below-the-line (BTL) activities, and partnerships to ensure cohesive brand communication.
• Measure and report on campaign performance, using insights to refine future strategies.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in digital marketing, preferably in e-commerce or fashion retail.
• Strong understanding of digital marketing platforms and tools (e.g., Google Ads, Facebook Ads, email marketing platforms).
• Proven experience in creating and executing multi-channel campaigns with measurable success.
• Excellent communication and collaboration skills.
• Creativity and a proactive mindset for problem-solving and innovation.
• Arabic is a plus