Digital Marketing Manager

Join our team at Richmond Properties and be part of a dynamic and passionate group of professionals dedicated to redefining luxury real estate in the UAE. At Richmond Properties, we value innovation, integrity, and exceptional service. We believe in empowering our team members to reach their full potential while delivering outstanding results for our clients. If you're ready to bring your expertise to a forward-thinking, luxury-focused real estate firm, we'd love to hear from you!

Strategic Planning and Execution

• Develop, implement, and manage comprehensive digital marketing strategies, prioritizing lead generation and conversion to support business objectives.

SEO and Content Strategy

• Design and implement SEO strategies to increase organic traffic, focusing on keywords relevant to real estate in the UAE.
• Collaborate with content creators to produce high-quality, SEO-friendly content that drives traffic and engagement.

Paid Advertising Campaigns

• Oversee and optimize paid marketing campaigns on Google Ads, social media platforms (Facebook, Instagram, LinkedIn), and other relevant channels.
• Manage budget allocation for paid campaigns, ensuring efficient spend and maximum ROI.

Lead Generation and CRM Management

• Develop lead generation funnels and optimize landing pages to maximize conversion rates.
• Implement tracking and analytics tools (e.g., Google Analytics, HubSpot) to monitor user behavior and campaign effectiveness.

Email and WhatsApp Marketing

• Design and oversee targeted email and WhatsApp marketing campaigns, leveraging segmentation and personalization to engage potential clients.
• Track campaign performance (open rates, click-through rates, conversion rates) and use insights to improve future campaigns.

Data Analysis and Performance Monitoring

• Track, analyze, and report on KPIs, providing insights into campaign performance and identifying opportunities for optimization.
• Use data to make informed decisions, continually testing and refining strategies to improve digital marketing ROI.

Team Collaboration and Leadership

• Work closely with the social media, Content, and Design teams to ensure cohesive and consistent messaging across all platforms.
• Mentor junior marketing staff, providing guidance on best practices and helping them develop professionally.

Brand and Customer Experience Management

• Uphold and enhance brand positioning, ensuring all digital communications align with the company's values and objectives.
• Develop customer journey maps to understand touchpoints and optimize user experience on digital channels.

Desired Candidate Profile:

• Education: Bachelor's degree in marketing, Business, Communications, or a related field.
• Experience: Minimum of 6 years in digital marketing, preferably within the UAE real estate sector.
• Skills: Proficiency in SEO, Google Ads, social media advertising, CRM platforms, and analytics tools (Google Analytics, SEMrush, etc).
• Strong analytical and problem-solving skills with a data-driven approach.
• Excellent communication and project management skills.