Digital Marketing Manager

Organization: Hyatt Place Dubai/Jumeirah

Summary
Hyatt Hotels have long been known for going beyond simple accommodations to create rewarding experiences for their guests. Through dramatic design, innovative cuisine and attentive service, Hyatt approaches the hotel stay as an opportunity to inspire. Hyatt Place is designed to give guests a brand-new hotel experience. And you are the key to bringing it to life.

Role Overview
Digital Marketing is responsible for maximizing the revenues for the hotel as well as generating maximum online coverage for all the facilities within the destination. This role will require developing, implementing, monitoring, and evaluating the hotel's digital marketing strategy.

Main Responsibilities include but are not limited to:

• Responsible for the Social Media Marketing Strategy Plan: owned, paid, and earned media. Strengthen customer relationships through Paid Social and Earned Media, monitoring both hotel and competitors' presence on social media for performance enhancement.
• Maximize revenue from PPC, Google Ads, SEO, Retarget Marketing, Meta Search, and other performance marketing activities based on hotel business priorities, seasonality, and marketing plan.
• Assist in management of hotel & residences websites, ensuring that content is accurate, SEO optimized, up to date, and in line with brand standards.
• Assist in planning, managing, and executing digital marketing activities for each hotel & residence to drive demand and bookings to Brand.com.
• Report and review monthly brand website performance, social media, and digital marketing campaigns.
• Management of listings on Hyatt Restaurants.
• Management of local listings like Google My Business and Trip Advisor.
• Monitor and evaluate website traffic, YOY performance, promotions tracking, etc.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• A master's degree in Marketing, Digital Marketing, or Hospitality is a plus.
• 3-5+ years of experience in digital marketing, preferably within the hospitality or travel industry.
• Demonstrated experience in managing digital campaigns, social media marketing, and content creation for hotels or similar businesses.
• Proficiency in digital marketing platforms such as Google Analytics, Google Ads, and social media management tools.
• Strong knowledge of SEO, SEM, and PPC strategies to drive online visibility and engagement.