Digital Marketing Manager

Meydan Free Zone offers entrepreneurs and start-up businesses the opportunity to set up and run their own businesses right in the heart of Dubai. We provide access to exceptional talent, entrepreneur expertise, and a wide range of start-up support services.

As we continue our exciting growth plans, we seek talented people to join us. We are currently hiring a dynamic Digital Marketing Manager to drive customer acquisition and performance marketing with deep experience in lead generation, CDP optimization, and data-led campaign management. You will lead our digital performance engine, responsible for driving quality leads, reducing cost per acquisition, and optimizing campaign performance using first-party data, CDPs, and marketing analytics platforms.

Key Accountabilities:

1. Design and implement full-funnel paid acquisition strategies across Google Ads, Meta Ads, LinkedIn, TikTok, and YouTube.
2. Leverage CDP platforms (e.g., Segment, Tealium) to build predictive audiences and activate personalized campaigns.
3. Utilize big data dashboards (e.g., GA4, BigQuery, Tableau) for optimization and budget allocation.
4. Manage Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads accounts.
5. Conduct A/B tests, build attribution models, and create nurturing journeys via CRM integrations.
6. Collaborate with internal teams to build high-converting landing pages and creatives.
7. Plan and manage programmatic advertising campaigns through demand-side platforms (DSPs) targeting high-intent business leads.
8. Activate and manage automated drip marketing campaigns across email, WhatsApp, and retargeting platforms to nurture MQLs into SQLs.

To join our team, you will have:

1. 5-8 years of digital marketing experience with a focus on performance marketing and data optimization.
2. Proven success running campaigns in Real Estate, E-Commerce, Retail (hypermarkets/supermarkets), and Quick Commerce.
3. Experience with CDP tools such as Segment, Tealium, or Salesforce CDP.
4. Technical proficiency in GA4, GTM, Meta Ads Manager, LinkedIn Campaign Manager, Tableau/Power BI.
5. Familiarity with Webflow, Unbounce, HubSpot, Zoho CRM.
6. Experience with programmatic ad platforms and audience buying strategies (e.g., DV360, The Trade Desk).
7. Hands-on experience with setting up automated marketing workflows and drip campaigns across channels.
8. Any second language is desirable.

Our Vision is to be the world-class hub for entrepreneurship and innovation in the region. If you are ready to be a part of that journey, we would love to hear from you!