Digital Marketing Manager

Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,900 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes.

Values Rooted in Purpose

We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education.

The Digital and Content Marketing Manager for EUR-MEA-APAC regions will partner closely with digital and content marketers worldwide to drive digital regional strategy and execution for paid programs (ABM, social, content marketing, communications, etc.), organic, and digital content specific to the markets to drive awareness and pipeline growth. In this role, you will own the EUR-MEA-APAC social channels and drive content creation for the three regions to up level awareness and thought leadership positioning, with a goal towards driving increased and accelerated pipeline.

Where you will make an impact

1. Create and maintain a yearly content and digital/social media marketing plan for each region (EUR, MEA, & APAC).
2. Analyze marketing needs and opportunities based on current performance, anticipated sales, and desired outcomes.
3. Manage the regional range of paid digital programs including social (primary), search, display/retargeting, content syndication, webinars, emails, PR, etc. to optimize spend within and across channels.
4. Partner with Solutions Marketing and Brand to ensure digital campaigns are targeted to our EUR-MEA-APAC campaigns and key personas and aligned to our messaging.
5. Work with the web team to build and maintain regional microsites.
6. Create Arabic content needed to support ME digital campaigns and tactics.
7. Optimize campaigns and landing pages to improve conversion rates and work with Analytics/BI to effectively measure and report on EUR-MEA-APAC inbound traffic.
8. Support Channel Partner initiatives to ensure a consistency in content across regions.

What will you bring

1. 3-4 years in marketing - B2B, high tech/SaaS or higher ed preferred.
2. English and Arabic proficiency is required.
3. Strong knowledge on content creation and experience in developing and executing regional digital marketing plans; experience within the MEA, Europe and APAC regions.
4. Ability to forecast, measure, analyze and report on the impact of regional demand programs in terms of KPIs aligned to sales models.
5. Excellent program management, calendar timeline, and budget management experience.
6. Proficient in Salesforce, 6sense, Sprout and team project management tools such as Monday.com desirable.
7. Record of operational improvements that enabled scale and increased stakeholder satisfaction.

What makes #Ellucianlife

• 25 days annual leave plus 8 public holidays.
• Choice to opt in for private Medical and Dental cover.
• Competitive pension plan.
• Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests.
• 5 charitable days to support the community that supports us.
• Wellness:
• Headspace (mental health).
• Wellbeats (virtual fitness classes).
• RethinkCare – caregiver support.
• Diversity and inclusion programs that promote employee resource groups such as: Women in Technology, Pride and Go Green to name a few.
• Parental leave covering Maternity, Paternity and Adoption.
• Employee referral bonuses to encourage the addition of great new people to the team.
• We Foster a learning culture with:
• Educational Assistance Program.
• Professional development opportunities.

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