Digital Marketing Manager

Black & Grey HR is hiring for a leading Technology company in Dubai. Our client is seeking a dynamic and results-driven Digital Marketing Manager to lead their digital initiatives across multiple platforms. The ideal candidate will be well-versed in SEO, performance marketing, website management, marketing automation, and data analytics, ensuring campaigns drive engagement, growth, and high ROI.

Key Responsibilities:

1. Performance Marketing (PPC Paid Media)
   Plan, execute, and optimize paid marketing campaigns on Google Ads and LinkedIn.
   Develop strategic media plans and budget allocations to boost website traffic and conversions.
   Monitor key performance metrics (CTR, CPC, CPA) and adjust strategies to maximize ROI.
2. Email Marketing
   Design and implement email marketing campaigns to nurture leads and enhance customer engagement.
   Segment audiences based on behavior and preferences for personalized messaging.
3. Website Management
   Oversee website operations to ensure a seamless, mobile-responsive, and user-friendly experience.
   Work with developers to update and optimize the website for performance and UX/UI improvements.
   Conduct website audits and implement strategies for enhanced functionality, security, and speed.
   Utilize analytics tools to track performance and suggest optimizations for conversion improvement.
4. Analytics & Reporting
   Analyze performance data from Google Analytics, social media insights, and other tools.
   Generate reports on campaign success, web traffic, and lead conversions.
   Use insights to refine marketing strategies and propose new growth initiatives.
5. Search Engine Optimization (SEO)
   Develop and implement SEO strategies to improve organic search rankings and website traffic.
   Conduct keyword research, competitive analysis, and content optimization.
   Track SEO performance, analyze key metrics, and adjust tactics for improved visibility.
   Stay updated on search engine algorithm changes and best practices.
6. Marketing Automation (HubSpot or similar platforms)
   Manage and optimize marketing automation workflows for lead nurturing and customer communications.
   Implement automated email marketing, lead scoring, and segmentation strategies.
   Align automation efforts with sales objectives for improved conversion rates.
7. Social Media & Community Management
   Develop and execute social media campaigns to enhance brand awareness and engagement.
   Schedule content, track brand mentions, and interact with followers to build a strong online presence.

Requirements:

1. Bachelor's degree in Marketing, Communications, Business, or a related field.
2. Minimum 7 years of experience in digital marketing with a focus on performance marketing, website management, and automation.
3. Strong expertise in managing paid media campaigns (Google Ads, LinkedIn Ads).
4. Hands-on experience with HubSpot or similar marketing automation platforms is a plus.
5. Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz.
6. Excellent analytical skills with the ability to derive actionable insights from data.
7. Strong communication and collaboration skills.

Benefits:

Competitive Salary & Benefits

Interested? Apply now!

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