/Digital Marketing Manager

Location: Abu Dhabi and Dubai

Duration: Full time/Part time/Freelance/Remote

Contract or Employee with Visa

Job Title: Digital Marketing Manager

The Digital Marketing Manager will manage and implement marketing campaigns including campaign execution, monitoring and reporting for well-known UAE brands.

Responsibilities

Operational

• Extending campaigns into digital channels - owned and paid.
• Working alongside the Customer Engagement digital marketing and platforms team to build and execute loyalty campaigns.
• Work alongside Enterprise Analytics to produce reports for campaign performance and member behaviour in digital touchpoints.
• Engage with our media agency to brief and define paid media plans.

Social Media

• Experience with Facebook and Google advertising, plus the Adobe Experience Manager, Adobe Target & Adobe Analytics.

Industry Knowledge

• Strong industry knowledge to support new channel expansion.

Relationship Management

• Engage with creative and direct marketing agencies for the briefing, ideation and delivery of digital media assets.
• Support platforms team with content updates on client websites.
• Develop and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.

Digital Reporting

• Analyse and prepare accurate digital campaign performance reports.
• Ability to work closely with various teams and support delivering best in market loyalty campaigns.

Personal Specification

Other Requirements

• Demonstrated experience creating, implementing and monitoring digital campaigns.
• Weekly reporting on digital campaign performance.
• Ability to work with multicultural teams in a professional manner.
• Proficiency in PowerPoint and Excel.
• Ability to interpret reports from Google, Facebook and Adobe analytics.
• Excellent English spoken and written.

Minimum Experience

• Experience of running Digital Marketing campaigns.
• Diploma level as a minimum.
• Experience with Search Engine Marketing (SEM) and knowledge of Search Engine Optimization (SEO) is an advantage.

Skills And Abilities

• Digital knowledge of the interaction of paid, owned and earned media.
• Digital experience managing digital ad campaigns and reporting.
• Ability to translate and communicate data into actionable items.
• Excellent analytical and project management skills.
• Strong relationship management skills with Internal and External stakeholders.
• High attention to detail.
• Ability to write copy is an advantage.
• Liaising with media agency collating and delivering creative assets.
• Ability to learn and work with Adobe Experience Manager, Adobe Target & Adobe Analytics.
• Ability to work under tight deadlines.
• Strong communication skills.