Digital Marketing Executive(full time/part time)

Position: Digital Marketing Executive
Employment Type: Full-Time / Part-Time
Location: in person

About Us

We are an innovative EdTech company dedicated to empowering learners and educators through technology. Our goal is to deliver accessible and impactful learning experiences that foster growth and development across diverse subjects and skills.

Role Overview

The Digital Marketing Executive will drive our online presence, manage digital campaigns, and develop strategies to increase engagement and lead generation. This role requires a dynamic individual with a strong understanding of digital marketing in the education sector, with a knack for creating engaging content, analyzing campaign performance, and adapting strategies to maximize ROI.

Key Responsibilities

1. Digital Strategy & Campaigns: Plan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) to increase brand awareness and generate qualified leads.
2. Content Creation: Collaborate with the content team to create engaging and SEO-friendly content (blogs, articles, videos, etc.) tailored to our target audience.
3. SEO & SEM Management: Conduct keyword research, manage on-page and off-page SEO strategies, and optimize ad spend for better search engine rankings and cost-effective PPC campaigns.
4. Social Media Management: Develop and maintain a social media calendar, create and post relevant content, engage with followers, and monitor social media analytics.
5. Email Marketing: Create targeted email marketing campaigns, track open and click-through rates, and adjust strategies based on performance insights.
6. Analytics & Reporting: Use Google Analytics, social media insights, and other tools to measure the effectiveness of digital marketing campaigns, prepare reports, and suggest actionable insights.
7. Market Research & Competitor Analysis: Stay updated on industry trends, competitor activities, and new digital marketing tools to keep our campaigns innovative and effective.
8. Collaborations & Partnerships: Identify opportunities for partnerships or collaborations with influencers, industry leaders, and other educational platforms.

Qualifications & Skills

1. Experience: 1-3 years of experience in digital marketing, preferably in the EdTech or related industries.
2. Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
3. Technical Skills: Proficient in Google Analytics, SEO tools (SEMrush, Ahrefs, etc.), social media platforms, and PPC ad management.
4. Creative Skills: Strong understanding of content creation, copywriting, and design principles. Experience with Canva or Adobe Suite is a plus.
5. Analytical Skills: Ability to analyze campaign data and metrics, draw insights, and make data-driven decisions.
6. Communication: Excellent written and verbal communication skills, with a knack for storytelling and audience engagement.
7. Adaptability: Able to work in a fast-paced environment, manage multiple projects, and adapt to changing priorities.

Why Join Us?

1. Impactful Work: Be part of a team shaping the future of education and learning.
2. Professional Growth: Opportunities for continuous learning, upskilling, and career advancement.
3. Flexible Working Hours: Options for part-time or full-time roles.

Job Type: Full-time

Pay: From AED2,000.00 per month

Experience:

• EDTECH INDUSTRY: 2 years (Preferred)