Digital Marketing Executive

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

What you'll be doing:

Develops and executes digital content and social media strategies, including creating high-quality content, managing social media calendars, and collaborating with brand partners on performance analysis. The role also involves engaging with and screening influencers to boost brand visibility and drive effective campaigns.

Job Description:

• Develop, implement, and manage a comprehensive social media strategy, including competitive research, platform selection, messaging, and audience targeting.
• Plan, create, publish, and share engaging content daily (text, images, and video) to build meaningful customer connections, increase brand awareness, and drive community engagement.
• Collaborate with retail and marketing teams to design and execute impactful social media campaigns.
• Stay up to date with emerging social media trends, best practices, and technologies.
• Manage the brand's social media profiles to maximize visibility and enhance the impact of social content.
• Moderate user-generated content in line with the brand’s moderation guidelines.
• Develop editorial calendars and syndication schedules to ensure consistent content delivery.
• Monitor and analyze key social media metrics and insights to assess campaign performance, using this data to refine and improve future strategies.
• Work closely with copywriters and content creators to ensure content is both informative and visually compelling.

People Management:

The individual will interact with brand stakeholders and manage relationships with agencies, content creators, and influencers.

Functional/Technical Competencies:

• Experience with video editing software (e.g. Premiere Pro, Final Cut Pro) or similar software
• Experience in using social media management tools.